When it comes to content, viral sharing has always been held up as the holy grail - that rare thing that happens when a piece of content captures the imagination and spreads like a virus. In fact, if you think about how a disease is spread – one person infects another and then they in turn infect someone else etc. etc. In other words, you can start from a small number and spread an idea from that base. Of course, the idea would spread further and faster if the original person was an ‘influencer’ with a high social media presence and power to inspire followers to think or feel a certain way.
Unfortunately, for the average small business it can be really challenging to engage with influencers and get them to spruik your wares.