What is coaching?
Coaching combines the best from psychology, management theory and business to benefit the entrepreneur, professional and business owner. It's effective because client and coach work together as a team, focusing on the client's goals. The coaching sessions have structure and accountability, helping the client to think bigger, focus and get the job done. Coaches also bring expertise to the meeting. They are trained in the area of marketing, public relations, psychology and business management and have years of professional experience in these areas.
Who works with a marketing coach?
Entrepreneurs, business owners and professionals can all be helped by The Marketing Coach to solve problems, create or plan marketing initiatives.
What is discussed in coaching sessions?
- Marketing planning, budgeting and goal setting
- Solving a marketing problem
- Maximising marketing effectiveness
- Making key decisions and designing marketing strategies
- Prioritising marketing projects
- Market segmentation, targeting and positioning
- Brand building
- Buyer behaviour and purchasing decisions
- Marketing research
- Designing products and services
- Establishing effective distribution channels
- Establishing pricing structures
- Promotional tools
How are the coaching sessions conducted?
Coaching is delivered by telephone or email. Clients bring an agenda of items to the call and the coach helps them to address the issues and solve their problems. When the client is working on a large project, The Marketing Coach helps them to manage the project by providing support, structure and accountability to ensure the project gets done.
The Marketing Coach works by:
- Sharing information
- Drawing distinctions
- Teaching principles, skill and techniques
- Providing tools
- Offering perspectives
- Providing structure
- Asking for a lot
- Expecting your best
- Providing constructive advice
- Giving specialised instruction
- Providing support material when necessary
- Modeling marketing thinking
How much does it cost?
Coaching sessions can be provided on a casual basis as the need arises and paid for according to an hourly rate at $180 per hour excluding GST. Alternatively, a coaching package can be purchased which includes regular sessions and unlimited email support.
How do I get started?
If you feel that The Marketing Coach can empower you to solve your marketing problems, then contact us to find out which coaching option will best suit your needs.
Ok, realmums.com.au is a parent support website that openly discusses the realities of parenting. Being out of the norm, it can sometimes be difficult to explain the concept of realmums.com.au. There was also a need to begin publicising the site, so some assistance with marketing was defnitely required. In particular was the need to publicise an upcoming event, Mums Night Out! - which is basically a night out for mums. Although having only had one session with Candice, my Marketing Coach, I have to say not only did she give me a lot of very very useful ideas, but she provided them in such a way that I felt I was not only able to manage doing them, but that I COULD do them. She was very uplifting, and did wonders for my confidence. And she was very open and honest, which I appreciated.
Normally, I need a bit of a kick every now and again with stuff, a bit of "have you done that yet", but the way she set things out and explained them assisted me in commencing working through them in do-able pieces.
I'm very much looking forward to our follow up session, and wish to thank her for her assistance so far. Not only has she been helpful and given me some valuable and useful tips and ideas, but she has also been encouraging and enthusiastic."
In starting my virtual assistance business, I knew what my personal goals were but I was experiencing difficulties in defining what my business goals would be. Who would I target? What strategies would I use to get my message across to them? I had some idea of what needed to be done but what I really needed was someone to hold my hand and tell me that I was either doing the wrong things or doing the right things to build my business.
"Candice from The Marketing Coach has done this for me and much more. Candice has renewed my own enthusiasm in myself and my business through seeing it from an outsider's perspective and asking me intuitive questions designed to make me think in greater depth about my marketing plan and strategies than I had originally thought was necessary. Our weekly teleconferences are something that I enjoy and look forward to because I know I will be learning something new and something directly applicable to my business.
Thank you Candice for your support and wisdom! I highly recommend Candice and The Marketing Coach to assist any business with their Marketing needs.
Last night I had a telephone session with Candice, aka The Marketing Coach. She is brilliant! She has a way of teasing out my jumbled thoughts and putting them in a way that makes perfect sense - not only for me, but also for my business. She is also able to help me identify why something doesn't feel right, even if it is a good idea.
I have been working with Candice on and off for a couple of years - and not just on marketing. She is able to help me with product design so that they are marketable, so I can make the most out of them.
Her services are targetted at the small business market, so if you are a Business Mum, or anyone in small business, it is worth having sessions with her.
I found the Email Marketing coaching, spot on for my particular needs at the time I enlisted you to help. Because I am a person who likes to solve and move forward on issues on the spot, I found the email coaching more directed to my personality rather than waiting for a phone session to come around. Benefits to me by using this system are I have to write out my issue or topic, whilst doing this I am forced to go over the process in my mind and put it into words that you the coach can understand. (often my mind goes into a million different directions when talking and I find it hard to focus and prioritise). Also during this process I often come up with solutions or other angles just by writing it down.
I loved that you come back to me with practical questions and ideas and through that I was able to understand where to focus and direct my energy. I found you to have the ability to see inside my mind and offer just the right thing to get me back on track. You really listened and then offered feedback. (you still have to listen even when it is the written word). I also found that when you didn't hear from me you didn't just let me go, you kept me accountable by sending me an email for an update.
Email coaching works for me as I like to have someone to bounce of and be held accountable to at certain times. I like the on the spot benefit which I get even if you don't respond till later that day (which was never the case), I started to resolve whatever was bothering me immediately. I would definitely use this service again. Thanks for all your help Candice. I'm sure I am going to have more issues soon and will definitely be looking to you for guidance.
I just have to tell you how excited we are at the moment and it is all thanks to your fantastic work on the sponsorship proposal you put together for us.
We are currently in discussions with Canon Australia and TomTom (GPS Systems) as major and product sponsors of our Great Aussie Road Trip. This is due SOLELY to the sponsorship document that you compiled. Both of these companies use a PR Firm to handle their PR and Marketing, your document was passed to a number of the managers within the firm after I contacted EBay Australia via email. The Managers of the Canon and TomTom accounts then contacted me with their sponsorship offers, and while we are still negotiating the finer details, this equates to roughly $30,000 in sponsorship potentially more.
I am also in negotiations with other large companies regarding sponsorship in which your document has also played a major role. These include car manufacturers, Caravan manufacturers, electronics and computing manufacturers as well as a number of websites and travel companies. We have had an incredible response and if all goes well we will actually be declining offers!
We have confirmed our first sponsor Brindabella Airlines, and hope to have all others confirmed by the end of this month. Seeking sponsorship has been made so much easier with your help and I can not thank you enough.
I will keep you posted as the others come through, I am sure you will be as excited as I am!